7 Ways to Maximize Your TV Appearances – Infographic

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how to do tv interviews checklist

The Best Time to Plan for Interviews is Before they HappenCongrats! You’ve got a TV interview coming up!  Here’s what you need to do to prepare.  For more info. on how to get started conducing your own DIY media training, check out 5 Simple Tips for Great Media Interviews.Need help GETTING the interviews? Check out […]

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When Newsjacking is Not Okay

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Help in times of crisis

Public Relations in Times of DisasterIf you are still making money from the sales you get, please don’t try to ‘newsjack’ and get publicity for it. That crosses a line.  And it comes across as sleazy.From a reporter’s point-of-view, it’s nothing more than a promotion. And it’s not their job to give you free advertising.I’m […]

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Infographic -Best Free Press Release Distribution Sites

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free press release distribution web sites

Read the full article here.Share this Image On Your Site<p><strong>Please include attribution to melaniedowney.com with this graphic.</strong><br /><br /><a href=’http://melaniedowney.com/freepressreleaseinfographic/’><img src=’http://melaniedowney.com/wp-content/uploads/2017/08/Best-Free-Press-Release-Distribution-Sites.jpg’ alt=’Best Free Press Release Distribution Sites’ 540px border=’0′ /></a></p> My Publicity Workshop students who are using press releases have received not only great coverage as a result, but one, Kenisha Coy, told me that […]

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Best Free Press Release Distribution Sites (when you have no PR Budget)

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free press release distribution sites

Press releases are an important part of a robust, long-term Brand PR campaign.  And, they actually make a lot of sense for experts and small businesses.So what about distribution?While I don’t recommend using a distribution service (free or paid) for all press releases, using one does make sense when you have really big news.. How do […]

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5 Simple Tips for Great Media Interviews

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​Every now and then I work with a publicity student who is hesitant about doing interviews. When I ask why, the answer is almost always the same: I’m afraid of being misquoted or saying the wrong thing.Well, two things can help with that fear: Practice your messages, and practice your delivery.Creating your messages is an […]

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Small Business Owners, Please Don’t Do This on Twitter

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Twitter mistakes small businesses make

After a years-long Twitter hiatus, I’m back on board. And I’m loving it — it’s a different kind of interaction than I’d become used to on Facebook. Yup, Twitter’s been great. Except for one thing: TrueTwit Validation.If you haven’t seen this, or you’re not on Twitter, basically, what happens is you follow someone, then you get an […]

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20 Tips for Maximizing Trade Show PR

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20 PR Tips for Conferences a

by Melanie Downey Follow Attending trade shows and conferences is a great way to keep up with industry trends and issues, to network, and to strengthen or start relationships. But they can also be hectic and stressful. Luckily, a little advance planning will make for a smoother experience and get you better results.Here are some […]

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Gifts for Yourself – The Entrepreneur’s Wishlist

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gift for entrepreneur

Share0 Tweet0 Pin0 Share +10 Share0 I’m a believer that gifts should be practical. Things you can use. Things that will make your life better, easier, and most importantly, things that you’ll continue to use all year long… and not break the bank. Here’s my list of  7 things that will make any small business owner […]

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The Latest on Loyalty Programs and How to Use that Data to Develop Content

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​Do Loyalty Programs really impact people’s buying behavior?  According to this study, they do.  And we can use the data collected around them to improve our PR and content strategies.CrowdTwist, a loyalty and engagement firm, conducted a survey* of 1,027 men and women aged 18-71 in Sept. 2016, and here are some interesting behavioral attributes […]

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5 Reasons Why Entrepreneurs Should Be Their Own Publicist

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(Watch the video below, and if you listen carefully, you can hear the woodpecker outside my door!)​ 1.  No one will promote you better than you. That’s because no matter how great your publicist is, they’ll never match your level of passion, knowledge, and enthusiasm for what you’re doing.2.  Journalists love working directly with the […]

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