Melanie Downey
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5 Simple Tips for Great Media Interviews

​Every now and then I work with a publicity student who is hesitant about doing interviews. When I ask why, the answer is almost always the same: I’m afraid of being misquoted or saying the wrong thing.Well, two things can help with that fear: Practice your messages, and practice your delivery.Creating your messages is an […]

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Small Business Owners, Please Don’t Do This on Twitter

Twitter mistakes small businesses make

After a years-long Twitter hiatus, I’m back on board. And I’m loving it — it’s a different kind of interaction than I’d become used to on Facebook. Yup, Twitter’s been great. Except for one thing: TrueTwit Validation.If you haven’t seen this, or you’re not on Twitter, basically, what happens is you follow someone, then you get an […]

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20 Tips for Maximizing Trade Show PR

20 PR Tips for Conferences a

by Melanie Downey Follow Attending trade shows and conferences is a great way to keep up with industry trends and issues, to network, and to strengthen or start relationships. But they can also be hectic and stressful. Luckily, a little advance planning will make for a smoother experience and get you better results.Here are some […]

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Gifts for Yourself – The Entrepreneur’s Wishlist

gift for entrepreneur

I’m a believer that gifts should be practical. Things you can use. Things that will make your life better, easier, and most importantly, things that you’ll continue to use all year long. Here’s my list of  7 things that will make any small business owner or entrepreneur happy, and some are tax-deductible, too! (Be sure […]

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The Latest on Loyalty Programs and How to Use that Data to Develop Content

​Do Loyalty Programs really impact people’s buying behavior?  According to this study, they do.  And we can use the data collected around them to improve our PR and content strategies.CrowdTwist, a loyalty and engagement firm, conducted a survey* of 1,027 men and women aged 18-71 in Sept. 2016, and here are some interesting behavioral attributes […]

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5 Reasons Why Entrepreneurs Should Be Their Own Publicist

(Watch the video below, and if you listen carefully, you can hear the woodpecker outside my door!)​ 1.  No one will promote you better than you. That’s because no matter how great your publicist is, they’ll never match your level of passion, knowledge, and enthusiasm for what you’re doing.2.  Journalists love working directly with the […]

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How to Explain a Complex Product or Service (so people easily understand)

Here’s a little technique called the Anchor and Twist that’s used in marketing a lot. It’s been used in practice going way back, but I think the Heath Brothers actually coined the term to define it.  Achoring is just comparing it to something that’s already well-known. Something doesn’t have to ‘be’ something else, but it […]

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How to Create the Perfect Elevator Pitch for your Small Business

What do you do?  It’s a question we’re asked all the time.  At parties.  At meetings.  Networking events.  Everywhere.But how do you answer it?  With an engaging confidence that makes people want to know more? (yay for you!) Or do you panic and simply recite your title, or (yikes!) give a whole explanation that leaves the […]

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How and Why to Set Up Google Alerts

Plus some Google Search Tips and Another Free Media Monitoring Alternative ​One of the first things you should do for yourself or your small business is set up Google Alerts. First of all, unlike other media monitoring tools, Google Alerts is Free, so even if you’re working on a zero budget, you can set this […]

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Here’s What Customers Think of You on Social…

It’s hard to believe, but it turns out customers can be annoyed by a brand’s social presence.I’m just kidding. I know it’s not hard to believe. People and brands annoy me all the time. I blocked a post on facebook just yesterday.But I love social media. And I bet you do, too. Personally, I work […]

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