How to Explain a Complex Product or Service (so people easily understand)

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One of the biggest reasons why people aren’t getting attention for their brand, product, or service is that people don’t understand why they should care. If you’re pitching a reporter (or a potential customer), and you see their eyes gloss over, pay attention to the rest of this post.Because there’s an easy solution.If you’re pitching […]

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How to Create the Perfect Elevator Pitch for your Small Business

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What do you do?  It’s a question we’re asked all the time.  At parties.  At meetings.  Networking events.  Everywhere.But how do you answer it?  With an engaging confidence that makes people want to know more? (yay for you!) Or do you panic and simply recite your title, or (yikes!) give a whole explanation that leaves the […]

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How and Why to Set Up Google Alerts

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Plus some Google Search Tips and Another Free Media Monitoring Alternative ​One of the first things you should do for yourself or your small business is set up Google Alerts. First of all, unlike other media monitoring tools, Google Alerts is Free, so even if you’re working on a zero budget, you can set this […]

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Here’s What Customers Think of You on Social…

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It’s hard to believe, but it turns out customers can be annoyed by a brand’s social presence.I’m just kidding. I know it’s not hard to believe. People and brands annoy me all the time. I blocked a post on facebook just yesterday.But I love social media. And I bet you do, too. Personally, I work […]

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