(Watch the video below, and if you listen carefully, you can hear the woodpecker outside my door!)
1. No one will promote you better than you. That's because no matter how great your publicist is, they'll never match your level of passion, knowledge, and enthusiasm for what you're doing.
2. Journalists love working directly with the people they’re interviewing or writing about. People who work in the media are busy! They’ve got tight deadlines and lots on their plate, so trying to schedule interviews between it all can be frustrating. But, if they’ve got direct access to you, it saves them time and makes their job just a little bit easier.
3. You can develop and keep relationships with Journalists. Once you’ve worked with a reporter, and they know you and know that you can give them what they need, they’ll want to use you again for future stories. By dealing with them directly, you can easily keep in touch, send them news you think might be of interest to them, or even offer other sources when they need them. Keep in touch with journalists you’ve worked with, and it can not only lead to more stories with them, but with other journalists, as well.
4. This is the obvious one. Cost. Even if you hire a small PR Firm, it’ll cost about $5K a month. You might find a freelancer who only charges $1,000 a month, but even that adds up over a year. $12,000! It takes just a few hours a week and knowing the right way to pitch reporters, and you can get that same publicity for FREE!
No one will promote you better than you.
5. It’s not as complicated as you might think! Maybe you’re just not sure where to start, or maybe you’ve already tried pitching a few reporters, but haven’t had much luck. The good news is that you can do this, and you can get press for yourself and your brand for free. All it takes is knowing how to think like a journalist, knowing the right way to pitch them, and a little bit of time and effort on your part, and you can be on your way to getting local, national, even international press!
Have you started doing your own PR? If not, what's holding you back?
I'm Melanie Downey, small business brand innovator and public relations expert. I like to teach and write about what I've learned in 20 years working in brand development, PR, and marketing. And when I'm not doing that, I cook, drive my kids around, hang out with my hairless dog, Penny, and practice playing my ukulele.