Are you ready to enjoy the credibility and status that only comes with being featured in the press?
The great news is that journalists are looking for people just like YOU -- entrepreneurs, authors, small business owners, and solo experts. Today, media opportunities are endless. You just have to know where to go, what to say, and when and how to say it.
And the result?
More credibility, recognition, authority, and brand awareness, which translates to:
And because the cost of doing your own PR is so low (in most cases, it's free - just your time), there is no other form of marketing that has a greater return on your investment.
It works like this:
Publicity pre-sells your audience. Not only does it get you in front of a new audience, but because you’re instantly positioned as credible and an expert, people will seek YOU out, ready to buy your products and services, because they already believe in you, and in your brand.
Can you do your own PR? Yup! And thousands of experts, authors, entrepreneurs, and small business owners get themselves great publicity every day. You don’t need an expensive PR agency or publicist, or even me to do it for you, as long as you can follow simple guidelines and you're ready to make it happen, you can get great press.
Reporters need YOU. They’re busy! The media has become a 24/7 business, and they have content and air time to fill. They're looking for experts in every field – someone just like you – to help build their stories.
If you follow the steps and guidelines you’ll learn in the Publicity Workshop, you will get publicity and raise the profile of your brand.
I’ve been doing PR, and teaching others how to do it, for over 20 years, and I can tell you that all it requires is knowing a few rules and how to come up with ideas that reporters will love. You’ll learn how to do these things in The Publicity Workshop.
The marketing industry, and the tactics, techniques, and technology people use to get their brand out there, are changing at the fastest pace ever. But PR, and storytelling, haven’t changed that much. That means that the skills you’ll learn in this workshop are lifelong skills. You’ll be able to use them indefinitely, and not just to get publicity.
These concepts are fundamental and spill over into everything you’ll do in your business.
They’ll beef up your copy, your planning, developing new products, and of course, your social media, blogging, videos, webinars, marketing, and the emails you send. They’ll help you build better relationships with your clients, too. You'll know what to write about, what to talk about on social media, how to find the pain points for your advertising, how to develop relationships with influencers, conference organizers, and potential partners.
I get that question a lot. When it comes to getting publicity and being recognized as a leader in your field, most people don't know where to start.
They ask questions like these:
"How do I know when I'm ready? How do I come up with story ideas? Who do you pitch? What should I say? When should I contact them? What should I do if they don't respond? How do I prepare for interviews? What should I do after I get the publicity?
In The Publicity Workshop you'll learn the answers to all of those questions, and much more. You'll know how journalists think, how to recognize your own news value, and how to get noticed by the press to land free publicity, so you can catapult your greatness into the world.
No marketing or PR background needed.
This is the first step in developing any good PR plan, and it's simple to do. You'll learn simple hacks for finding exactly what you need to know to talk to your potential customers, develop strong stories, and generate lots of content that your target audience is going to love.
Cultivate your expert mindset, and discover why reporters need you. Here, you’ll set PR objectives, determine your target audience (it’s not always the obvious one), and start creating your PR templates.
The easiest 'hack' to getting free publicity is to start thinking like a reporter. Here you'll learn how to discover your news angles reporters will love, uncover hidden ideas and topics from within your brand, the most effective publicity shortcuts, and most importantly, you'll uncover your own, personal value to the media. This is the module that helps make all of your other marketing decisions and efforts easier, more efficient, and more effective! You'll also learn:
A big part of getting publicity is knowing who to pitch. In this module, you'll create your press list, so when you're ready to pitch, you'll have everything you need right at your fingertips.
How to stay cool when reporters call? Be prepared! Learn what to include in your press kit, in the formats that reporters want, and how to use it to position yourself as an expert source.
In this module, you'll be pitching the press.
Create great soundbites that will grab your audience's attention. Learn how to prep for interviews, and what to do afterward to get invited back. You'll get separate checklists and tips for print, radio, and TV interviews. Then, put it all together in your own DIY media training sessions, because the best way to ace interviews is to practice!
Keep generating publicity all year long (and for years to come!) with a PR plan for your launches, promoting your services, and keeping your brand top-of-mind. You'll develop your editorial calendar, put a system into place, and learn strategies for getting the most out of your publicity and owned content (Video/blogs/articles) so it keeps getting results for you for years to come.
A sampling of the media I've been quoted, featured, or profiled in:
"Last year, I tried to learn as much as I could about PR and Marketing myself on the Internet, and sent out pitches, but I got no responses.
But now I've had three radio interviews about my nonprofit, that I started getting before the Publicity Workshop was even over, I've been invited back next month, and they're talking to me about doing a regular radio show -- my own show! I've also done 6 TV interviews, with 2 more coming up. Lots of print coverage, and now the local press even cover my events without me even having to ask them, since I've built relationships following Melanie's strategies.
The stuff she teaches in her class. IT. WORKS.
I also learned how to position myself as an expert source to national journalists, who have me on their 'rolodex' now. I never would have even thought this was at all possible less than a year ago. I should also mention that these results I'm getting, it hasn't even been 9 months since I started the class. Now I'm setting my sights for national TV -- I can see myself on Good Morning America, the Today Show, Ellen... I never would have had this confidence if it weren't for Melanie and The Publicity Workshop.Melanie's Publicity Workshop basically changed my entire brand and media approach.
She taught us things that I had never even thought of, and things that I had heard of, but never really understood, started to make total sense. Essentially, it went in-depth about every kind of public relations aspect you could think of. From getting free media coverage to building a social media following and getting people to my events, this workshop had an impact on every kind of marketing I was doing. And got RESULTS!
I applied what Melanie taught us, and not only did reporters tell me that they'd never seen such helpful and professional pitches and media advisories, but the results for my nonprofit were immediate and massive. I got three major sponsors for an expected $250k this year as a result of my publicity. I increased attendance at my events by 5X, and increased my email list by 4X. And most importantly, it grew my confidence, and I became so comfortable talking about my brand and what I do in all kinds of situations. And as a result, I've been able to take My CARE Initiative from a part-time passion to a full-time career."
"I was diagnosed with Asperger's when I was 58 years old. I invented a board game when I was 60, called Keys to the Capitols, and I wrote a press release, but nothing happened. Melanie helped me to find the right news angle, and now I've been on TV and in some magazines talking about my story. I also signed a deal with a board game distributor, and my game will be in stores soon.
At first I was nervous about it, especially being on TV, but Melanie gave me good advice. Now I want to keep spreading my message that people with autism can be creative and successful in business. Thank you Melanie for helping me share my message with the autism community and helping me with my small business."
"Until the Publicity Workshop, I never once thought about reaching out to the press or media. I couldn't figure out how else to reach my target audience when all the things I tried didn't work. Nobody reached out for coaching or speaking engagements or consulting. I sold some books each month, and I’d been asked to blog on parent websites, but I wasn’t getting the results I wanted.
I joined The Publicity Workshop to get publicity, but I got so much more out of it. It taught me to think differently, and most importantly, Melanie taught me to believe in my message and not give up.
She made everything feel doable, even when my brain told me otherwise. By trusting Melanie's expertise and insights, I broke through barriers and limiting beliefs that I didn't think were possible prior to joining the class. I now believe (and know!) that if I follow Melanie's steps and advice and put the time in, I can get publicity and reach my target audience in new ways.
I've taken many other online classes, and the Publicity Workshop, was by far, the best. It was always evident how much Melanie cared about all her students succeeding, and she was there each step to help make it happen. She broke information (that seemed intimidating at first!) down and provided her experience, examples, and how-to templates in such a way (like magic, really!) that I was able to apply what she taught quickly.
I got publicity, and I also booked speaking engagements and a 6-month parent workshop, using the messaging techniques she taught me. She said, “Say this, and then this will happen.” And it did!
If you’re on the fence about joining, my advice is Do it! Do it! Do it! You will not regret, for one moment, having Melanie on your team as your teacher, coach, and mentor."
"I’ve taken A LOT of classes, and what sets Melanie apart from others is that she actually cares that we understand what we’re doing, and we get results.
Melanie explains things in these bite-sized topics so they make sense. She explains them in a way so the mystery is gone, and they’re broken up into pieces so it’s do-able. And she doesn’t leave us hanging like they do in so many other programs.
She’s there to help us when we need help. And that’s big. It’s huge, actually.
Free publicity for your business is a no brainer, and this is the class that will take you through that, step by step, with support for you, when you get stuck.
And the thing is, Melanie is a pro. She’s not someone who’s just done this for a little bit and put together a little class. She is a f*ing serious pro that you’d have to pay huge money to work with, and here you have direct access to her, to get her help and her feedback. It’s priceless.
And once you have this information, you have it forever. In this business, in the next… This is a foundational skill that you’ll have and use in everything you do for your business. Classes on Facebook, and these traffic things, they’re the current fad, and what you learn gets irrelevant really fast. PR, and talking about your brand and messages in the way Melanie teaches, will help you get customers and credibility, and grow your business. You need this class!"
Lisa Marie Chirico
"Like all solopreneurs, I face challenges with marketing. One of the reasons I enjoy working with Melanie is because she sees the big picture along with small one. She also teaches practical and easy-to-follow approaches to branding and PR strategies. I think of Melanie as the go-to person for brand development, and I highly recommend working with her!"
Spa Owner, Licensed Esthetician and Massage Therapist
"Before I started working with Melanie, I thought I knew what I needed to do to grow my business because I've taken other classes. But I was all over the map. Melanie knew how to put it all together in a way that really made sense to me. She saw things in my business I didn't know were there, that I had never taken into consideration.
After working with Melanie, I have a whole new perspective and understanding of marketing, how the media works, and developing my brand. Not only in my own business, but in what I pick up on in other businesses. Now my efforts are focused, I know how to present myself to my customers, and how to narrow down what I need to focus on.
She's an awesome coach and teacher, and went above and beyond what I expected. She's passionate, friendly, motivating, and inspiring, and really breaks down information so you can completely understand things. I highly recommend everyone to take her classes.
How, and Why, you (specifically YOU!) are valuable to the press (most people overlook the very things that make them valuable to reporters).
How to know who to pitch, when to pitch, and what to say -- and how to position yourself so reporters seek YOU out when they need an expert.
How to prep for interviews, and maximize your publicity for YEARS after it comes out, and keep the momentum going.
and, the Publicity Workshop will...
Class Starts on October 2!
The Publicity Workshop
Get access to all 8 modules, the worksheets, templates, and cheatsheets, the Bonuses, and the secret Publicity Workshop Facebook community where you can get help and feedback from others in the class (does not include access to live, group coaching calls)
Everything from Basic, plus live, group coaching sessions each week with me to ask questions, get clarification, and learn extra tips and tricks, PLUS unlimited email access to me for 6 months
Everything from Group Coaching + AND a weekly, 1-1 phone or video call (your choice) to check progress, review written work, or brainstorm ideas for 6 months (26 hours). Only a few spots available.
**Unlimited email access is considered 'reasonable' email access. No one has ever abused this option, and I know you won't either.
I've met many experts -- people who know so much and have so much to share with the world -- say that they don't have any news or that they're just not interesting enough. Not true! News is around every corner. You just need to know how to uncover it.
It's true that once you've established yourself as a reliable source to a reporter, they're likely to want to talk to you for other stories. But anyone who knows the right way to pitch reporters can get a journalist's attention. Reporters are always looking for fresh faces and new stories. They're looking for you!
Absolutely! As long as you have some knowledge you can share, which everybody does, and you can create a news hook around it and pitch it to the right person in the right way (all of which you'll learn in this course), you can get lots of free publicity.
When you're pitching stories to the media, you're giving them the ideas, background, and facts, not writing the story for them. So, while you do need to be a decent writer (be able to write proper sentences and be understood), you don't have to be a 'great writer.'
Yes, within reason, of course. As you're going through the lessons, if you have quick questions, I don't want them to hold you up. I actually pride myself on responding as quickly as I can during my waking hours, and previous students have said that it was one of the things they loved about my classes. A general guide: if you're working on an assignment and we email back and forth 5 times. That's reasonable (although I've never actually emailed back and forth that many times.) If you email 5 times every day for 6 months, that would be unreasonable. What would you even say? :) Also remember that there are weekly, live coaching calls to ask questions as well.
Absolutely! The skills and techniques I'm teaching here is what I've taught new PR trainees when I worked in PR agencies. I've just cut out the pieces that small business owners and entrepreneurs don't need, like how to work with clients, write client reports, and get new business.
For those who opt for the Group Coaching Plus, or VIP, packages, you'll also get direct access to me via bi-weekly, live coaching calls where I will answer your questions, give bonus ideas, examples, and discuss current PR trends and tricks. I also hold several "Office Hours" on non-live call days. PLUS, you get unlimited* email access to me for those pressing questions (like, "A reporter contacted me. What do I do?" or, "Can you take a quick look at my pitch before I send it out?") These are all available for a full 6 months, (two months after the video lessons have ended) because as you start getting publicity, sometimes you need that extra support.
Results are dependent on everyone's personal skill level and how much work they put into their PR efforts. Even $200K/month PR agencies don't offer guarantees, though, because no one can control what goes on in the media, except the media. But, I've never had anyone go through my training, follow the system, and not get press coverage. If you complete the workshop and do not get any publicity, I'll personally review your work and offer advice until you do.
I've organized the lessons in small sections, but altogether, the videos in each module total from 1-2 hours. How much time you spend implementing the lessons is up to you, but in the beta group, most students spent 1-4 hours (every 2 weeks) doing the assignments, (depending on their skill level, what work they'd already done with their brand, and the module. The live, group coaching calls will run as long as students keep asking me questions, however, these are optional, and the recordings will be available to watch any time in the future.
The VIP package is for those who want personal coaching. Overall, it consists of 26 hours of 1-1 time via phone or video to check-in, review written materials, brainstorm, or whatever else you'd like help with. Since each module runs for 2 weeks, coaching is generally scheduled in accordance, but depending on individual preference, you can choose an hour check-in each week, or even choose to bundle hours for a longer brainstorming or media training session.
Ask away! Here are the ways you can get in touch with me: You can book a free 20 minute consult here. Or you can reach me via email -- make sure you use the subject line: The Publicity Workshop Question. My email is: firstname.lastname@example.org