The Publicity Workshop, online course and group coaching

Do you ever see someone being interviewed on TV or profiled in a magazine and think, “That should be me!” or “I could have done that!” Are you ready to enjoy the credibility and status that only comes with being featured in the press? To grow your business and make more sales (without having to be sales-y)? The Publicity Workshop is an online, group coaching course for entrepreneurs, authors, and small business owners -- experts like you (even those who are just starting out) -- who want to get more exposure, build credibility and social proof, and boost leads and sales with free publicity. You'll learn how to recognize your own news value, and how to get noticed by the press, so you can catapult your brand into the world.

Next Registration will open in June - Click below to join the wait list

"Get Started" Strategy Sessions

$500/hour

Get Started Strategy Sessions/Consultation Calls can be used for anything you like. You choose a targeted goal that you’d like to meet or a problem/ challenge you’d like help with, regarding PR/publicity, brand development, messaging, owned media (blog/social/email), media training, or any other related business or marketing goal, and we’ll figure out what’s holding you back and spell out the actions you need to take to move forward and reach your goals. Topics might include:

  • Defining and clarifying your brand
  • Brainstorming content ideas for blogs/social media
  • Developing pitches for the media
  • Reinventing your brand
  • Create story ideas to pitch bylined articles
  • Discuss a media interview or opportunity
Connie publicity thank you

To schedule a time, email me at melanie@melaniedowney.com and tell me a little about yourself, your brand, URL, and what you'd like to discuss.


Speaking/Presentation Reviews

$340 per presentation, up to 40 minutes, ($50/additional 10 minute increments)

Need professional feedback on your speaking engagements? Get an analysis of your pre-recorded presentation or speech, detailed in a time-stamped document​.

​Get actionable advice (less of the ‘slow your pace, stand up straight-type’ advice that you can critique yourself; more feedback on your big idea, structure, and refining the flow and impact of your presentation, and pinpointing strengths and weaknesses, including practical advice you can implement right away).

​Then we'll follow up with a phone call or video conference to review the advice and you can ask any questions you might have.

PR Staff Training (one spot remaining):

$10k/6 months

This program is for small business owners or start-ups who aren't yet ready to retain a PR agency, but want an experienced PR mentor for themselves, or junior staff,  marketers who have been tasked with PR and need to fast-track the learning curve, or solo authors/speakers/experts who are self-promoting and want a mentor to guide them through the public relations process. You'll have instant access to The Publicity Workshop, which is a complete publicity training program,  including how to conduct research, set goals and objectives, uncover potential news stories and your brand's unique angles, understand how the press works, create press lists, write press materials, pitch the press, and developing long term PR plans.  

You'll also have direct access to me in an advisory role to guide the learning process, without having the added expense of a full-time, senior staff member or an expensive PR agency (but you'll be knowledgeable and prepared to work with one when you're ready .  Take advantage of my experience starting PR departments from the ground up, and training dozens of new PR pros who've enjoyed great success. 

  • Includes access to The Publicity Workshop for your team
  • 6 hours/month for strategy/consult/planning calls to use for questions or guidance, or written materials review/edits
  • Reasonable email support for quick questions (no one has ever abused this privilege)
  • You'll be held accountable with action items, with encouragement and guidance

To inquire about this program and schedule a free consultation, email me at melanie@melaniedowney.com.