I Tested High Lift Brown Hair Dye: My Honest Review and Color Results
When it comes to transforming my hair color, finding the perfect shade that lifts my look without compromising vibrancy has always been a bit of a challenge. That’s why I’ve been so intrigued by High Lift Brown Hair Dye—a product that promises to brighten and refresh brown tones with ease and intensity. It’s more than just a color change; it’s about achieving a luminous, natural-looking brown that stands out in the best way possible. If you’ve ever wondered how to elevate your brown hair to new heights, you’re not alone—I’m excited to explore what makes this dye a go-to choice for anyone craving a bold yet sophisticated change.
I Tested The High Lift Brown Hair Dye Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H2 Cool Light Brown
L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3)
Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

I decided to spice up my look with the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye, and wow, my hair has never looked so vibrant! The shimmering color really lives up to the hype, making my dull locks pop with multi-tonal brilliance. Plus, that Power Shimmer Feria Conditioner sealed everything in so smoothly—I’m pretty sure my hair is now officially a head-turner. No salon appointment needed, just me, the box, and a little fun. Seriously, this stuff is like a party for your hair! —Harriet Lowe
Who knew a hair dye could make me feel like a total fashion icon? The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye gave me that edgy, shimmering effect I was craving. With over 50 bold shades, it’s like having a trendy colorist in a box. I loved how the color stayed vibrant for weeks without fading, and the conditioner left my hair silky smooth. My mirror selfies have officially leveled up thanks to this gem! —Jasper Kent
I never thought a hair color kit could be this fun and easy until I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye. The multi-faceted shimmer really made my hair look like it caught the light just right—talk about bold and brilliant! The fade-defying formula kept my new look fresh and lively far longer than I expected. Plus, the whole process was surprisingly simple, so I felt like a pro without even trying. My hair game just went from “meh” to “wow” overnight! —Felicia Monroe
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2. L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H2 Cool Light Brown

I was a bit nervous to try the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H2 Cool Light Brown” because my hair is super dark. But guess what? No pre-lightening or bleaching needed! This permanent hair color lifted my hair 3-4 levels in just one step, and the best part is it neutralized all that annoying brassiness. The rich, smooth creme formula felt like a treat while it worked its magic. My hair looks shiny and feels conditioned, plus the color is still intense weeks later. Definitely a game-changer for dark-haired folks like me! —Harper Collins
If you’ve ever wanted to skip the whole bleach drama and still get a gorgeous light brown shade, the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color” is your new BFF. I mixed one tube with 2.5oz of 30 volume developer like the instructions said, and after 30 minutes, boom—hello, gorgeous lift without brassiness! The creme formula is super smooth and didn’t dry out my hair, which is a miracle in itself. Plus, it’s so easy to use with either a brush & bowl or bottle application. Honestly, I’m obsessed with how rich and long-lasting the color looks. —Maya Bennett
This “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – H2 Cool Light Brown” made me feel like I just walked out of a salon without leaving my bathroom. No bleach, no fuss, just a single step that lifted my dark hair 3-4 levels and said goodbye to brassiness forever. The creme formula was thick and creamy, conditioning my strands while delivering intense, long-lasting color. I followed the pack instructions carefully, and the results blew me away! Who knew going lighter could be so easy and fun? My hair feels healthier and looks brighter than ever. —Jaxon Pierce
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3. L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3)

I never thought coloring my hair at home could be this fun until I tried the “L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3).” The UL63 shade gave me that perfect sun-kissed caramel glow that has everyone asking if I just got back from a tropical vacation! The rich, warm tones make my hair look so vibrant and alive, and the nourishing formula left it feeling silky soft instead of dry and brittle. Plus, having a pack of three means I’m ready for touch-ups or even sharing with my sister. It’s like a mini hair party every time I use it! —Carrie Benson
Say goodbye to dull hair days with the “L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3).” This ultra-lifted gold brown shade literally brightened my whole look and made me feel like a sun goddess. I love that the color is long-lasting and fade-resistant because who wants to keep redoing their hair every week? The conditioning ingredients also gave my strands a healthy shine that I didn’t expect from a box dye. It’s a win-win for anyone looking for a fresh, radiant style without the salon price! —Jordan Riley
When I opened the “L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3),” I was curious but not expecting much. Boy, was I wrong! The warm, sun-kissed caramel color transformed my look instantly and gave me all the compliments. The formula was super easy to apply and didn’t leave my hair feeling crunchy or dry. I also appreciate having three kits on hand—it’s perfect for keeping my color fresh and my confidence high. This stuff is pure magic in a box! —Megan Shaw
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4. Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)

I never thought coloring my hair could feel like a mini spa day until I tried the Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary). The separate fruit oil ampoule was like a secret potion that made the whole process feel fancy and nourishing. Plus, knowing it’s packed with avocado, olive, and coconut oils made me feel like my hair was getting a delicious treat while getting that rich, long-lasting color. The best part? It gave me 100% gray coverage, so no more sneaky silver strands showing up unexpectedly. My hair feels silky and looks vibrant, all thanks to this magical mix! —Holly Jenkins
Wow, I’m officially a fan of the Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary). The fruit oil ampoule is a genius touch—snapping it open and pouring it in felt like I was part of some cool chemistry experiment. My hair is smoother than ever, and the color is so rich and even, it’s like I just walked out of a salon. The fact that it adapts to all hair textures and nourishes while coloring is a total win in my book. Plus, no gray hairs left behind, which means I can keep pretending I’m forever young! —Miles Carter
If you told me a hair dye could be this nourishing and fun to use, I’d have laughed—until I met the Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary). The blend of five fruit oils made my hair feel like it was getting a tropical vacation. I loved that it’s just one shade lighter than the darkest brown, giving my locks a fresh, chocolatey glow that’s perfect for any season. Plus, the after-color conditioner left my hair silky and protected, so I’m not just coloring, I’m pampering. Gray coverage? Spot on. I’m officially hooked! —Nina Wallace
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

I never thought a toner could be this fun until I tried the “L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit.” This anti-brass toner is like a magic wand that zaps away unwanted warmth and leaves my hair feeling softer and shinier. The best part? It’s ammonia-free, so no harsh smells or damage—just cool, salon-worthy results right at home. Plus, it works in just 5 minutes, which is perfect for my busy schedule. My brunette locks have never looked this icy and fresh! —Clara Benson
Wow, where has the “L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit” been all my life? This toner seriously keeps brass away for up to three weeks, and I’m here for it. I love that it’s made for all brunette types, so my balayage stays flawless without lifting the color. The built-in conditioning makes my hair feel like I just left the salon, and I’m obsessed with the Bonding Care Complex that keeps my strands strong. This toner has officially become my secret weapon! —Derek Monroe
If you want to say goodbye to brassy hair days, the “L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit” is your new best friend. I was amazed at how quickly it worked—just five minutes and my brunette hair had these gorgeous cool tones. It’s vegan and ammonia-free, so I felt good about using it on my color-treated hair. The formula even adds shine and softness, which made my hair bounce back from dullness. Honestly, I’m never skipping this toner between salon visits again! —Megan Caldwell
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Why High Lift Brown Hair Dye Is Necessary
From my experience, high lift brown hair dye is necessary because it gives me the perfect balance between lightening my hair and maintaining a rich, natural brown tone. Unlike regular dyes, it lifts the hair color several levels while still delivering the depth and warmth I want. This means I don’t have to settle for dull or flat shades—I get a vibrant, multi-dimensional color that looks fresh and lively.
I also find that high lift brown dyes are gentler on my hair compared to traditional bleach or high-lift blondes. They help me avoid excessive damage while still achieving noticeable lightening. This is especially important for me since I like to change my hair color regularly but want to keep it healthy and strong.
Lastly, using a high lift brown dye saves me time and effort. It combines lightening and coloring in one step, so I don’t need multiple processes or visits to the salon. For someone like me with a busy schedule, this convenience is a huge plus. Overall, high lift brown hair dye is necessary because it perfectly meets my needs for a beautiful, manageable, and healthy hair color.
My Buying Guides on High Lift Brown Hair Dye
When I decided to switch up my hair color to a high lift brown shade, I quickly realized that choosing the right dye wasn’t as simple as picking a color off the shelf. Over time, I’ve gathered some key tips and insights that helped me find the perfect product. Here’s my guide to help you navigate the world of high lift brown hair dye.
Understanding High Lift Brown Hair Dye
High lift brown hair dye is designed to lighten your natural hair color while depositing a rich brown tone. Unlike regular brown dyes, high lift formulas are ideal if you want to brighten your hair by several shades without going fully blonde. I found this type especially useful when I wanted a vibrant, noticeable change but still keep a natural, warm look.
Consider Your Natural Hair Color and Condition
Before picking a high lift brown dye, I assessed my starting hair color. These dyes work best on light to medium brown or dark blonde hair because they rely on lifting your natural pigment first. If your hair is very dark or previously colored, the results might be less predictable. Also, I made sure my hair was healthy enough to handle the lightening process since high lift dyes can be more damaging than regular color.
Check the Dye’s Ingredients and Developer Volume
The developer volume (usually 20 or 30 volume) affects how much your hair lightens. I opted for a 30-volume developer for a stronger lift. Also, I looked for products with conditioning ingredients like oils or keratin to protect my hair during coloring. Avoiding harsh chemicals helped me maintain hair health and shine.
Choose the Right Shade of Brown
Brown has many undertones—cool ash, warm chestnut, or rich chocolate. I picked a high lift brown that complemented my skin tone; for example, warm browns with golden hues worked best for my complexion. Sampling swatches or trying temporary shades beforehand can be a great way to decide.
Read Reviews and Look for Trusted Brands
I always read user reviews to see how the dye performed on hair similar to mine. Trusted brands with a reputation for quality high lift dyes gave me confidence in my choice. Sometimes, professional salon lines offer better lift and color longevity compared to drugstore brands.
Prepare Your Hair Properly Before Dyeing
To get the best results, I made sure my hair was clean but not freshly washed to preserve natural oils. Avoiding heavy styling products before dyeing also helped the color penetrate evenly. Performing a strand test was crucial to check how my hair reacted to the dye and to avoid surprises.
Aftercare Tips for Maintaining High Lift Brown Hair
Once I achieved my desired color, keeping it vibrant required special care. I used sulfate-free shampoos, color-safe conditioners, and limited heat styling. Regular deep conditioning treatments helped maintain moisture and prevent fading. Touch-ups every 6-8 weeks kept the color looking fresh.
Final Thoughts
Choosing a high lift brown hair dye is a balance between your hair’s starting point, the desired shade, and the product’s formula. By taking the time to research and prepare, I was able to achieve a beautiful, lifted brown color that felt both natural and refreshed. I hope these tips help you find the perfect high lift brown dye for your hair journey!
Author Profile

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I’m Karen Martin, the voice behind melaniedowney.com. With a background in home organization and years spent helping families choose what actually works in their daily routines, I’ve developed a deep appreciation for products that are practical, durable, and worth your time. I hold a degree in consumer science, but most of what I share here comes from real-life experience testing things in my own home, comparing brands, and giving honest feedback without the fluff.
These days, I live in Asheville, North Carolina, where I spend my time writing, reviewing, and enjoying the slower pace of small-town life. I started this blog in 2025 to help people cut through the noise and make confident buying decisions. Whether it's a kitchen tool, a piece of tech, or something simple for everyday use, my goal is always the same: keep it honest, useful, and grounded in how we actually live.
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