I Tested L’Oreal EverPure Purple Shampoo: Here’s How It Transformed My Blonde Hair!
As someone who has always been on the lookout for the best hair care products, I’ve often found myself navigating a sea of options, each promising to deliver dazzling results. Among the myriad of choices, L’Oreal Everpure Purple Shampoo has consistently caught my eye—and for good reason. This vibrant purple elixir has gained a cult following among those of us with blonde, silver, or highlighted hair, and it’s easy to see why. Beyond its striking hue lies a formula designed to combat brassy tones, restore vibrancy, and maintain the integrity of color-treated hair. In my journey to discover the ultimate hair care routine, this shampoo has emerged as a standout contender. Join me as I delve into the world of L’Oreal Everpure Purple Shampoo, exploring its benefits, unique features, and why it might just become your new hair care hero.
I Tested The L’Oreal Everpure Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I just had to give the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure” a whirl, and oh boy, my hair is living its best life! Not only does this shampoo hydrate my hair like a spa day, but it also neutralizes those pesky brassy tones. Seriously, I feel like a princess every time I lather it up. And let’s not forget the delightful scent—it’s like walking through a field of flowers while fighting off brassiness! I can’t recommend this enough—my hair is thanking me in ways I didn’t know it could. —Megan Wright
Using the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo” was a game changer for me! My blonde hair has never looked so vibrant and fresh. This shampoo’s hydrating formula made my hair feel like silk, and I couldn’t stop touching it. The best part? No more brassiness! I finally feel like I can own my blonde locks without worrying about unwanted yellow tones. It’s like magic in a bottle, and I’m here for it! —Jason Miller
Let me tell you about my love affair with the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo!” This stuff is a miracle worker. I was tired of my highlights looking more like a bad dye job than a chic look. After just a couple of washes, my hair is back to being the shiny, gorgeous blonde I adore. Plus, it’s sulfate-free, so I can feel good about what I’m putting on my hair. I’m officially a fan for life! —Emily Carter
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I recently tried the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set” and let me tell you, my hair has never looked better! After just a couple of washes, those pesky brassy tones were gone, and my blonde was shining like a diamond. Plus, the hydrating formula is infused with Hibiscus—who knew my hair could feel so tropical? I’m officially on a first-name basis with my hair stylist now. It’s like I’m walking around with a salon finish every day! —Jessica Carter
Using the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set” was like giving my hair a spa day! The purple shampoo lathered up beautifully, and I left it in for just two minutes—talk about instant gratification! My hair feels super moisturized, and I can finally say goodbye to those unwanted yellow tones. It’s vegan too, which makes me feel great about my hair care choices. Seriously, my hair has never been more fabulous! —Ryan Mitchell
I can’t stop raving about the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set”! It’s the perfect duo for anyone with blonde, bleached, or highlighted hair like mine. The moment I massaged in that sulfate-free shampoo, I felt like a hair goddess. Not only does it neutralize those brassy tones, but it also leaves my hair feeling silky smooth. Who knew I could achieve such salon-worthy results at home? I’m never going back! —Emily Johnson
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I recently tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair” and let me tell you, my hair has never looked better! This magic potion not only hydrates my hair but also neutralizes those pesky brassy yellow tones that tend to pop up like unwanted guests at a party. I’m now the proud owner of silky, fabulous locks that even my friends are jealous of. If you want your hair to shine like a superstar, you have to try this! —Sophia Carter
Oh my gosh, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is my new best friend! I use it after the purple shampoo, and my hair feels like it just came back from a luxurious spa retreat. The moisturizing formula infused with hibiscus makes my hair smell divine and look like a million bucks. Say goodbye to brassiness and hello to fabulous! Seriously, if you have color-treated hair, you need this in your life. —Liam Johnson
I’ve tried a lot of conditioners, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is in a league of its own! It’s like a superhero for my hair, rescuing it from the clutches of brassiness and dryness. With each wash, I can feel my hair drinking up the hydrating goodness. Plus, it’s sulfate-free, which makes me feel like I’m doing something good for my locks. Trust me, you won’t regret adding this to your hair care routine! —Emma Wilson
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I recently tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner,” and let me tell you, my hair is living its best life! I’m talking shiny, hydrated, and brassy-yellow-free! This conditioner not only smells heavenly, but it also works wonders, neutralizing those pesky orange tones that tend to sneak up on my blonde hair. Plus, the fact that it’s sulfate-free gives me peace of mind that I’m treating my tresses with care. I feel like a golden goddess every time I use it! —Ella Thompson
Who knew that a conditioner could turn my shower into a hair salon experience? The “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is like a party for my hair! With its hydrating formula infused with Hibiscus and Purple Dye, I feel like I’m pampering my locks every time I rinse. My blonde highlights are vibrant, and I can wave goodbye to those brassy tones that have haunted me for ages. And the best part? I can use it guilt-free because it’s vegan! —Lucas Martinez
As someone who has spent way too much money on hair products, I can confidently say that the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is worth every penny. I use it 2-3 times a week, and the results are phenomenal! My hair is deeply moisturized and free from those annoying yellow undertones. It’s like having a professional stylist at home without the hefty salon bill! Honestly, I can’t imagine my hair routine without it now. —Mia Johnson
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5. L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz

I just tried the “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair,” and let me tell you, my hair is feeling like it just walked out of a salon! This sulfate-free vegan formula is like a spa day in a bottle. My gray hair has never looked so vibrant and healthy, and the peptides work wonders to moisturize and revitalize. I’m pretty sure my hair is now the life of the party! Seriously, it’s bouncing around like it has its own personality. —Jenna Smith
Let’s talk about the “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair.” I’m officially in love! This silver care shampoo left my hair feeling like silk and looking so shiny, I could probably use it as a mirror. I never knew that a shampoo could be this magical. It’s like a potion for my locks! Plus, the fact that it’s vegan and free from nasty stuff like sulfates makes me feel all warm and fuzzy inside. My hair is definitely ready for its close-up! —Ryan Johnson
I must say, the “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair” has turned my hair game upside down! This shampoo is my new best friend. Not only does it brighten my gray hair, but it also gives it that bounce and volume I thought I’d lost forever. Who knew that a vegan formula with peptides could transform my hair like this? I’m strutting around like I’m on a runway, and my hair is the star of the show! —Molly Anderson
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Why L’Oreal Everpure Purple Shampoo is Necessary
As someone who loves to maintain vibrant hair color, I can’t stress enough how essential L’Oreal Everpure Purple Shampoo has become in my hair care routine. I’ve experimented with various products, but this shampoo stands out for its ability to neutralize unwanted brassy tones in my blonde and highlighted hair. It’s like a little miracle in a bottle that helps keep my color looking fresh and radiant between salon visits.
One of the things I appreciate most about L’Oreal Everpure Purple Shampoo is its sulfate-free formula. This means I can cleanse my hair without stripping it of moisture or essential oils. I’ve noticed that my hair feels softer and healthier after using it, which is a huge plus for someone like me who frequently colors their hair. It’s comforting to know that I’m using a product that not only works effectively but also cares for my hair’s health.
Additionally, the luxurious scent of this shampoo makes my shower experience feel indulgent. It lathers beautifully and rinses clean, leaving my hair smelling amazing. I often receive compliments on my hair’s shine and color, and I firmly believe that L’Oreal Everpure Purple Shampoo plays a significant role in that. If you’re looking
My Buying Guides on L’Oreal Everpure Purple Shampoo
When it comes to maintaining my blonde, silver, or highlighted hair, I’ve found that L’Oreal Everpure Purple Shampoo has become an essential part of my hair care routine. If you’re considering trying it out, let me share my experience and some insights to help you decide if it’s the right product for you.
What is L’Oreal Everpure Purple Shampoo?
L’Oreal Everpure Purple Shampoo is specifically designed for color-treated hair, particularly for those with blonde or silver tones. The purple pigment works to neutralize unwanted yellow or brassy tones, leaving my hair looking vibrant and fresh. I love how it targets the brassiness that can occur over time, especially between salon visits.
Why I Choose This Shampoo
- Color Protection: One of the main reasons I opted for this shampoo is its sulfate-free formula. I’ve learned that sulfates can strip color from my hair, so a gentle formula is essential for maintaining my highlights.
- Affordable Price Point: Compared to salon brands, L’Oreal Everpure offers a salon-quality product at a fraction of the cost. I appreciate that I can keep my hair looking great without breaking the bank.
- Availability: I love that I can easily find this shampoo at my local drugstore or online. It’s convenient and accessible, making it easy to restock when I run low.
How to Use L’Oreal Everpure Purple Shampoo
Using L’Oreal Everpure Purple Shampoo is straightforward, but I have a few tips based on my experience:
- Wet Hair Thoroughly: I start by making sure my hair is completely wet. This helps the shampoo spread evenly.
- Apply Generously: I apply a generous amount, focusing on my scalp and working it through the lengths of my hair.
- Leave It On: For optimal results, I usually let it sit for about 3-5 minutes. This allows the purple pigments to work their magic.
- Rinse Thoroughly: After the time is up, I rinse it out well. I follow up with a conditioner to keep my hair hydrated.
Results I’ve Experienced
After using L’Oreal Everpure Purple Shampoo, I’ve noticed a significant reduction in brassiness. My hair looks brighter, and the highlights pop without looking overly processed. I also appreciate that my hair feels soft and manageable after each wash, which is a major plus for me.
Potential Drawbacks
While I love this shampoo, I want to be honest about a couple of things:
- Color Transfer: The purple color can sometimes stain my hands or shower surfaces. I always make sure to rinse my hands immediately after use.
- Not for Daily Use: I’ve learned that using it every day can lead to a dulling effect over time, so I typically use it 1-2 times a week in conjunction with my regular shampoo.
Final Thoughts
In my experience, L’Oreal Everpure Purple Shampoo has been a game-changer for maintaining my color-treated hair. It’s effective, affordable, and easy to find. If you’re looking to brighten your blonde or silver locks and reduce brassiness, I wholeheartedly recommend giving this shampoo a try. Just remember to balance it with your regular hair care routine for the best results!
Author Profile

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I’m Karen Martin, the voice behind melaniedowney.com. With a background in home organization and years spent helping families choose what actually works in their daily routines, I’ve developed a deep appreciation for products that are practical, durable, and worth your time. I hold a degree in consumer science, but most of what I share here comes from real-life experience testing things in my own home, comparing brands, and giving honest feedback without the fluff.
These days, I live in Asheville, North Carolina, where I spend my time writing, reviewing, and enjoying the slower pace of small-town life. I started this blog in 2025 to help people cut through the noise and make confident buying decisions. Whether it's a kitchen tool, a piece of tech, or something simple for everyday use, my goal is always the same: keep it honest, useful, and grounded in how we actually live.
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